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“Even You Can Draw It So They Quickly Understand, Kare”
In art class we were asked to draw a familiar object. I picked something simple. A tire. No one could recognize it. And yet, after reading The Back of the Napkin: Solving Problems and Selling Ideas...
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A Tool to Attract More People to Your Cause …
… even when you have few resources. Or to make your small donation matter more.Want to launch a campaign to spruce up your nearby park?Like to share your expertise with others, for the greater...
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You’ve Got Five Loooong Minutes to Grab Their Attention
It takes a tenth of a second to form an impression. So imagine how difficult it is to hold their interest for five minutes. That’s a short time for you and a looooooong time to them. For practice in...
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Can I See Who Was at That Party?
That question sparked the start of an image-based, international social network that millions use yet, unlike Facebook, few people know about. The peculiarly-named name PerfSpot started by co-hosting...
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Great Workshop Involver for Gauging Audience Upfront
Leading a small workshop? Like to find out, upfront, how much they already know? Or how they feel about your topic? Try a fun, audience involver called the Spectrogram. This exercise also helps them...
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Why Are Companies Ignoring Me – and Many People Like Me?
Does most advertising irritate you? Do you sometimes find that companies aren’t creating products for people like you? David Wolf thinks he knows why. For most of us, many (but not all) companies are...
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One Way Speakers Get Return Engagements and More Fans
What’s one of meeting planners’ biggest fears? A frowning audience – or worse. They need speakers who energize their audience.They love speakers who motivate attendees to practice what they learn and...
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Grow Your Member Organization by Collaborating With Members and Other Groups
Become an opportunity-maker for the member organization that most matters to you. Imagine that your association or special interest group kept innovating to create more value and meaning for...
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Why Waiters Cried Serving Breakfast
After a priest moved to a new parish he approached his superior one afternoon to ask, “Would you mind if I smoked while praying?” and was, not surprisingly, turned down.Yet how one makes a request has...
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Craft an Attention-Grabbing Message
I am gratified by the 249 comments to this post I wrote for Harvard Business Review and seek your specific tips on quotability, the first step to connecting in this increasingly complex,...
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